Charter of the UNited Nations
Book Designer / Print Coordinator / Marketing Designer / Photographer
In the summer of 2011, I redesigned the cover of the United Nations Charter in a coffee shop in Brooklyn. The production was on hold until 2015, when the Secretary-General finally requested for the new version to be available for an event in San Francisco later that year…
Initially, the cover design was envisioned as a premium matte black cover with a silver and blue stamp foil for the text and emblem.
After printing the initial dummies, the black edition was replaced with a more conservative palette of pale blue with the same silver foil.
Rather than creating digital renders, the products were photographed by me in order to be able to see the texture and foil of the physical books.
I was responsible for the design and production coordination of the print edition’s 18 permutations, the boxed sets as well as the digital editions in the form of eBooks and a cross-platform mobile app.
I prepared detailed specifications and briefs for the printing vendors which were crucial to ensuring that the products came out exactly as we envisioned.
The18 print permutations consisted of 6 language editions (sales), 6 colour editions (sales), and 6 internal editions (free language editions, not for sale). All sales editions used premium materials and featured a barcode, and were available wherever books are sold.
AD CAMPAIGN
I produced graphics for the multi-channel marketing campaign that ranged from billboards on Times Square to advertisements in print magazines and from high-profile events with the Secretary-General to poster distributions at the Secretariat and UNICs.
This photo features me in my blonde era, on Times Square.
BAN KI-MOON WITH THE NEW BOXED SETS, IN SAN FRANCISCO, 2015.
The redesigned Charter garnered a lot of excitement and received overwhelmingly positive feedback. The engaging promotional campaign resulted in sales numbers that exceeded expectations.
All editions, including the mobile app, are still available on the iOS app store (free).